WEIGHT-CONSCIOUS CATEGORY
Ultra-Lightweight Kolkata Gold Jewellery
Ultra-lightweight jewellery is an important Shree Swarna Sarita category, presented within a wider portfolio that also includes handmade, antique, bridal and traditional heavyweight jewellery.
Weight is one part of the commercial brief.
Ultra-lightweight sourcing should consider product type, intended customer, visual scale, purity, target weight and handling. The objective is to identify relevant products for the retailer's market rather than treat lightweight as the brand's complete identity.
Share the product category, preferred purity, target weight band and expected quantity. Designs and availability are confirmed directly by the wholesale team.
LIGHTWEIGHT ENQUIRIES
Share the category and target weight.
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